Solcioty’s growth in the Southeast fueled by fitness studio craze and forward-thinking technology for a community-minded generation
The Southeast is home to half of 2017’s fastest growing cities. That’s why Solcioty fitness franchise, whose first corporate location in Columbus, Georgia, has seen tremendous success and is rolling out first in Atlanta. Having already secured a franchisee for the Atlanta market to develop five units, the brand seeks to grow throughout the US from Atlanta. “Our Initial marketing efforts will focus on the Southeast markets from the Carolinas to Florida and to Texas. We do best in major markets where the average income is $75,000 and above,” says President Justin Kanawyer.
Kanawyer, whose business partner is fitness industry veteran Charlie Lindsey, knew they needed a franchise development executive with an impeccable track record. They selected David Wheeler as their Chief Development Officer due to his twenty plus years of experience leading high quality major franchise initiatives for multiple successful concepts. Wheeler will be focused on franchise recruitment in the Southeast, market penetration, real estate and partnering with operations, finance and marketing to make Solcioty’s multi-unit franchisees successful from the start.
“We chose the Atlanta market to start, and I believe we will grow in other surrounding markets quickly because our product is built using top trends backed by science, our own competitive advantage focused on community, plus we are led by industry veterans, former franchisees and best in class franchisor vendors. We will provide support to franchisees to grow and be successful,” said Wheeler.
Solcioty’s goal is to be a gathering spot to engage participants through scientifically monitored hour long workout designed to create community and repeat business. It’s meaning has two parts. First, it is a group of unique individuals who, together, rise as a fitness community where personal growth is encouraged, supported and rewarded. Second, it means that out of many, one. One community; one purpose; one solcioty.
What’s more, the boutique fitness industry is booming. According to the American College of Sports Medicine’s Worldwide Survey of Fitness Trends for 2017, wearable technology and high-intensity interval training are the number one and number two biggest trends. Solcioty is a combination of both of these trends and provides a strong community experience that is missing from other fitness studios and especially from outdated big box gyms, according to Kanawyer and Wheeler.
Solcioty works best in communities with demographics that meet qualifying population and household requirements within a 3 mile, 12-minute drive time, including an average household income of $75,000. Its overall target age is between 19-60 years and 25-45 years old specifically.
Investment in Solcioty franchise requires a three-unit minimum commitment. The net worth requirement is $1,500,000, with liquid cash of $600,000. The total investment range is between $489,000 - $770,000.
“There are many communities in the Southeast that can support these demographics. I don’t want to shotgun, and that’s why we are starting here. Wherever you are growing a franchise brand, you want to design a system that supports the franchisees and sets them up for success. My background is 25 years in the franchise industry, and Charlie and Justin are fitness industry veterans and former franchisees. This is THE concept to invest in, and the Southeast has communities with demographics to support the model,” said Wheeler.
Solcioty Fitness Franchise Website